How to be more confident in front of the camera


Seriously, 9/10 people we interview do not like being in front of the camera.

Almost, every single time we turn up to film an interview these phrases are thrown at us “Let’s make this quick, I hate being in front of the camera”, “Oh no, this is going to be awful - I hate the camera!” “Being in front of the camera just doesn’t come naturally to me..”

Newsflash! (Seemingly) nobody likes the camera - but in this day and age, especially when it comes to marketing your business, it is a ‘necessary evil’. The absolute best way to get the message out about your business, or get your followers and fans to connect with your brand on a more personal level, is by using video.

It always takes a few takes, or a nice long chat beforehand to ease a client in and get comfortable with working with us, but if you’re going to be self-shooting or creating your own content in house - here’s some quick handy tips to get yourself going and get the best out of yourself/your talent when filming an interview-esque scenario with them.

  1. Plan what you’re going to wear - If you know you’re going to be filming, make sure to plan your outfit. Being comfortable in front of the camera starts with being physically comfortable in yourself and the space around you. (Preferably, no stripes or crazy patterns please!)

  2. Get to know the videographer - If you’re a little nervous, one of the best ways to dispel your nerves is to just chat. Chat about anything, the weather, what you had for lunch - absolutely anything! The sooner you’re having a relaxed, enjoyable conversation then the easier the whole process will be.

  3. Be aware of tics - Ums, Ahs and the like - You should be able to (mostly) cut these out when you’re editing your footage, but it’s always best to smooth these over on the day where possible.

  4. Rehearse - If you’re going to be working from notes or a script then rehearse, rehearse, rehearse. Not only will this help smooth over those tics (3) but you’ll have much more confidence in yourself and that will absolutely show-up in the tone of your voice and body language.

  5. Don’t aim for perfect - Whatever your notes/script say, if you go off-piste it really doesn’t matter as long as your message remains consistent, after all, the viewer never read your script - they don’t know what they don’t know!

Bonus tip: Don’t look down the lense - Unless you’re a newsreader, you don’t need to be looking down the lense, it can 'freak’ viewers out if you give them a really intense gaze. Pick a spot either side of the camera and look to and talk to that. Deliver all your lines to that and it will be fair easier, and you’ll come across much more natural than talking to a camera!

And when all’s said and done, we often end up with clients saying “Oh, that wasn’t so bad actually”, “That was actually really fun..” and “I can’t believe how good you made me look!”

Getting comfortable in front of the camera comes with time, and a lot of practice, but the more you do the better and better you’ll get. So, get out there - and let us see your results!